Wednesday, October 8, 2008

The Key to using MySpace Real Estate Marketing Virally

By Dr. Matthew Loop

I know it sounds terrible, but "viral marketing" has nothing to do with a "computer virus". So what is viral marketing? Just what it sounds like; marketing so powerful that it spreads like a virus, getting one person after the other in a rapid fashion.

It is otherwise known as "buzz marketing," but viral marketing just refers to any trick or strategy to establish buzz, while getting other individuals to market you product or service for you. This is all done with no extra effort on your behalf. This can be extremely effective for real estate professionals like investors, realtors, agents, brokers and it's very lucrative.

Let me give you a clear example. Picture sending an email, message or bulletin about one aspect of real estate to 100 people, and 15 of those 100 send it to 100 more, and 15 of those folks send it to 100 more and so on and so forth, until you have reached hundreds of thousands.

This, in a nutshell, is what viral marketing is geared to do. It disperses your marketing message to massive amounts of individuals that you wouldn't have reached with other conventional forms of media. When it comes down to it, viral marketing can basically transform highly-targeted prospects into apostles for what you are promoting.

The key way of doing this is by tapping into the massive popularity of online games, videos, graphics, and the like on social media powerhouse sites like MySpace to create a huge base of online friends and members.

Take advantage of this viral approach when you send out any messages, bulletins, comments and blogs into the market. My training series is comprised of 30 easy-to-follow videos that will take you step by step to your own success in real estate, chiropractic practice, network marketers and so many more. It's time to transform your life and your business forever.

In actuality, I caution you against marketing directly on any of your profiles, as it can come across as "spammy" and will quickly turn your potential real estate prospects off. Additionally, MySpace will also delete your account, flag your email and take your IP address so you cannot participate on the network again.

On the reverse, it's good to have a profile that will draw a massive friends list, and accomplish this in minimal time. From there, you can then market softly to the friends you've acquired. - 15224

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