Tuesday, November 4, 2008

Harness The Power Of Article Relevancy

By David McCammon

You have to keep your articles relevant to the general subject of your website. Failure to do this will cause you to lose search engine value as well as visitor credibility.

What's relevant?

What we mean by "relevant" is "related to." Subjects that are related somehow in your article to your main business. For example if you were marketing a business start up kit, you would come up with a list of relevant topics that is interesting to humans and satisfy the search engines:

How to get a startup loan

Internet versus brick-and-mortar startup business

Basic equipment business startups need

How to get a startup loan

Creating an advertising budget on a shoestring

Good reasons to start a small business

The pitfalls of starting a small business

This is not a complete list of course. Any website about small business can generate a large number of articles with content that's relevant.

Another example would be if you sold something like dog treats.

It can be harder to determine relevant content when dealing with niche markets. If your subject is very limited, consider including in the subject of your articles other areas that may be of interest to visitors.

In the above example it is safe to assume that most of your readers and prospects are dog owners. So given that consideration, there are lots of topics you can write or otherwise acquire that will keep readers interested and brand you an expert. For example:

Pet grooming tips

Whether dogs should wear sweaters

Shelters versus pet stores

Pet grooming tips

The best dog breeds for households with children

How to vacation with your dog

How to come up with a creative name for your new puppy

You will notice that all of these topics are a natural extension of the main business. That would be dogs and dog owners. Since each of them is related to the website, a mention of homeade dog treats can be included naturally in each article.

Finding relevant topics

If it's hard to come up with relevant article subjects, try using a keyword tool to get more ideas. There are several free and useful keyword generators that can kickstart the thinking process and reveal topics you might not have thought of. - 15224

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