Thursday, November 27, 2008

How To Leverage Web 2.0 To Get Top Rankings

By Brian Armstrong

You may have heard about social networking or social media marketing. These are basically websites that you can use to give people information about your site and do so in a way that you can targeted traffic back to your site. The best way to learn this social marketing is to actually do this yourself on your site.

The first thing to do is to compose your article, your blog post, or your web page. You can use any number of free websites to create your content. This is the first thing that needs to happen before you'll get the benefits of social networking for your site specifically. You can always start with other people's websites or web pages, but typically you'll get the most benefit by doing some of both.

Once you're ready to go with your blog post or article, you'll need to setup new accounts with the social bookmarking sites you can find on socialmarker.com. The advantage of using a service like this is that you'll be able to bookmark your articles or blog posts with one main website instead of having to repeat the process and visit multiple websites with each bookmarking process.

The first thing you'll add is a title. This title should not only include the blog post title or article title, but should also include the main primary keyword phrase that you're trying to use to get rankings. If you can start with this as your title, you'll have a better chance of getting ranked for those keywords.

The description is another part of using socialmarker.com. Use this description as a strong call to action to get people to your website. You obviously don't want to deceive people into visiting by promising them something that isn't there, but make sure that in the description, you give a compelling reason for people to want to read more or find out more information.

The url or web address that you're prompted for should be relatively self-explanetory. In any case, you need to make sure that you're using the web address of the exact blog post instead of just the main domain name of the website.

Tags are another thing you'll be prompted for when bookmarking your sites. These tags are basically keywords, usually 1-2 word keyword phrases that can be used to identify relatively broadly the article or blog post. As tags, you should use both a main keyword phrase that you're trying to get ranked as well as some of the more broad keyword phrases that better represent what people on these social bookmarking sites will actually search for. These sites are a lot like a search engines that people use to find very relevant updated content on their search topics.

These techniques are good ways to get rankings in the search engines. Obviously there are some things that make getting ranked in the search engines very valuable and if you can not only get your main website ranked, but get several of these secondary pages ranked that will ultimately allow you to dominate the search engines. - 15224

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