Thursday, December 25, 2008

American Express Black Card - The Legend

By Gray Rollins

If you are using a credit card for your purchases, you are probably aware of its privileges. When it comes to privileges, American Express was rumored to have issued a Centurion Card or the black card that features extra ordinary exclusive benefits to high ranking and dignitary celebrities and private individuals. It has been rumored that the cardholder is entitled to many benefits and privileges.

When certain criteria are met an invitation from American Express will be sent along for the Centurion credit card. The requirements are quite different from the other credit cards you may have had in the past. This credit card charges $2500 for their annual fee and there is another fee that must be paid which is an initiation fee of $5000 for the first year.

As with anything new or different, a sort of urban legend started to circulate about the 'black credit card'. The legend said there was a black credit card that allowed celebrities and persons of high rank unlimited credit and the ability to visit very high class stores after business hours. The unconfirmed reports first started being spread in the 1980s. The truth of the matter was it was not a credit card at all but an information card that had American Express Travel numbers as well as hotel assistants services numbers.

The rumor about the black credit card was about the widest range of benefits and privileges it extends to the cardholder. It emphasizes the freedom to buy anything as much as the cardholder wants it. Although the rumor was widespread in the industry, no one really ever had it or get to use it.

American Express used the rumors that had circulated about the black card that was so special to start the Centurion card in the fall of 1999. This card was only available to those who had the Platinum card and instead of being made of plastic; this card was made of metal.

The Centurion card is an invitation only card in many countries where the exclusive credit card was the Platinum card. If the Centurion card is not available in one of these countries, the Platinum card is still the card that is considered the exclusive "by invitation only" card.

Because of its expensive charges, from its introductory annual charge of $1000, it has now been raised to $2500, only those who are rich and financially powerful individuals and celebrities are qualified to avail it. Among the first recipients of the Centurion Card was Jerry Seinfeld, a comedian and a former spokesperson of the American Express.

The rumors about the Centurion Card continue to spread; one of these is about some exclusive stores that opt to close just for the sole shopping of one wealthy cardholder. There have been different rumors regarding the Centurion Card and its benefits; more rumors would still be possible to spread. And as rumors keep circulating the industry, the Centurion Card will continue to get more attracted applicants. - 15224

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