I hear this at the end of every Fall fundraising season... "I wish we had done better." Or, "I don't know what happened, but we didn't do as well as I thought we should have."
We hear stories like this alot because we run hundreds of school fundraisers every semester, I can tell you my take on "WHY" most of these groups didn't meet their expectations. The only problem with me saying it is that most people seem to nod their head in agreement (just being nice) and then go on their way forgetting the piece of gold they are hearing simply because it sounds to easy to fix or it goes against their own idea of what works and what doesn't.
I can say that without a doubt I can tell you that as long as a school does top line and quality product for their school fundraiser, will have an above average sale if they take just one extra step. One simple thing, that's it. The way to have a great fundraising program can be summarized in three words... Do Awesome Prizes!
That's all there is to it! If you do ordinary incentives you will have an average sale. If you decide to skimp on prizes, you will have a poor sale. If you partner with your fundraising company and go whole hog into giving premium prizes you will make more money than you thought possible. Period. The facts, figures and track records do not lie.
This is not my opinion. This is based on the results that even you could take a look at on our website. If you "Wow" the students and families with the prizes and incentives you offer with your fundraiser, they will "Wow" you with participation and profits that you didn't expect. The idea here is, if you make it worth their while to participate in your school fundraising drive, they more than likely will do just that... participate! It is participation in your sale that makes your school more profit.
How you go about getting that "Wow" in your incentive program is a little more involved that adding a drawing for a 40 gig IPod, but it is pretty simple. In fact, if all you do is add a $200 IPod or Xbox game as your top seller prize, the only thing that will happen is you'll waste $200.
But, there is a way to structure your "Wow" factor that will increase your participation and the level of that participation. In most cases, the first time you set up your incentive program in a "Wow" way, you'll more than likely see anywhere from a 40% - 200% increase in your previous sales.
Well, like I said earlier, this is so simple and easy to set up that most people have a hard time believing it. However, just because it is simple and easy to do does not change the fact that it works for school fundraisers almost every time it is tried. Period. - 15224
We hear stories like this alot because we run hundreds of school fundraisers every semester, I can tell you my take on "WHY" most of these groups didn't meet their expectations. The only problem with me saying it is that most people seem to nod their head in agreement (just being nice) and then go on their way forgetting the piece of gold they are hearing simply because it sounds to easy to fix or it goes against their own idea of what works and what doesn't.
I can say that without a doubt I can tell you that as long as a school does top line and quality product for their school fundraiser, will have an above average sale if they take just one extra step. One simple thing, that's it. The way to have a great fundraising program can be summarized in three words... Do Awesome Prizes!
That's all there is to it! If you do ordinary incentives you will have an average sale. If you decide to skimp on prizes, you will have a poor sale. If you partner with your fundraising company and go whole hog into giving premium prizes you will make more money than you thought possible. Period. The facts, figures and track records do not lie.
This is not my opinion. This is based on the results that even you could take a look at on our website. If you "Wow" the students and families with the prizes and incentives you offer with your fundraiser, they will "Wow" you with participation and profits that you didn't expect. The idea here is, if you make it worth their while to participate in your school fundraising drive, they more than likely will do just that... participate! It is participation in your sale that makes your school more profit.
How you go about getting that "Wow" in your incentive program is a little more involved that adding a drawing for a 40 gig IPod, but it is pretty simple. In fact, if all you do is add a $200 IPod or Xbox game as your top seller prize, the only thing that will happen is you'll waste $200.
But, there is a way to structure your "Wow" factor that will increase your participation and the level of that participation. In most cases, the first time you set up your incentive program in a "Wow" way, you'll more than likely see anywhere from a 40% - 200% increase in your previous sales.
Well, like I said earlier, this is so simple and easy to set up that most people have a hard time believing it. However, just because it is simple and easy to do does not change the fact that it works for school fundraisers almost every time it is tried. Period. - 15224
About the Author:
Learn more about how you can plan your prizes for your school fundraiser in a way that will get your school more profit with happier students and parents. It's not hard to do if you approach your next school fundraiser in a different way than you have in the past. See how you can do just that at http://aimfundraising.com/prizes.htm
