Friday, December 5, 2008

Trading Options Is Like Running a Business

By A.J. Brown

Gambling is what the majority of people think of when they hear the phrase "option trading." And this comparison is appropriate in many cases -- especially if a person is trading without discipline.

But it's a gross generalization to say that trading is always like gambling. Because running a successful option trading practice is much like running a business.

Example: If you were a business owner, you would be most interested in cutting your losses, maximizing your profits, and limiting your risks. All of which are true in option trading.

Reducing Risk

A business owner is not going to try to sell a product or service that the market doesn't want. That's too risky. He's going to sell things that people want.

Similarly, if a stock is not "trade-able," an option trader will avoid it. That's because it's extremely risky to trade a stock that has no clear trend or pattern.

Maximizing Profit

In business, some offers perform better than others. And when a business owner stumbles upon an offer that outperforms others, he'll run it repeatedly. In other words, he'll "get while the getting is good."

Similarly, an option trader will stay in a winning trade until it stops moving in his favor. He'll set trailing stops to lock-in profits if and when the price moves against him.

Minimizing Losses

Whenever a business owner finds he's got a product that won't sell, he'll try to unload it quickly, even if that means slashing the price and taking a loss. That's because it's better to liquidate the inventory and use the cash to invest in a better product.

If an option trader finds himself in a bad trade, he'll admit the mistake and cash out as quickly as possible so he can get into a better trade.

As you can see, being reckless is a sin both in business and in trading. But with the proper attitude and approach, option trading can be serious business. - 15224

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