How do you swindle the art world out of 600k? Answer: The same way you sell legitimate product.
Now listen: I'm NOT suggesting you cheat people into buying whatever you're selling. No way. But, like it or not, you can learn a LOT about the "art of selling" from grifters and con men.
Let me explain what I mean with a real life example: Back in 2003, 84-year-old George Greenhalgh sold a fake of a 3,300 year-old statue of the Egyptian Princess Amarna -- (the daughter of Pharoah Akenaten and Queen Nefertiti) -- to Bolton council for the "bargain" price of 440k. George's son, 47-year-old, Shaun Greenhalgh carved the statue in three-weeks in his shed. And the carving was good. Really good.
But, here's the important thing: What finally convinced Bolton council to snap up the piece for 440,000 pounds was what is known in the art world... as... provenance.
What's provenance? In a nutshell, it's the STORY behind the work-of-art (i.e., how it came to be in the hands of the current owner). That's what 84-year-old George was a master at - spinning a believable STORY as to how he happened to be in possession of such a rare piece of art. And the art experts "took their eye" off the art... because... the story was so credible.
They so desperately wanted to believe the story, they purchased fake pieces of art from the Greenhalgh's over and over again. And over the years, Shaun (the master craftsman) and his father George (the master story teller)... swindled the art world out of over 600k
What's the BIG lesson here? This: One particularly effective way to enhance the responsiveness of your sales promotions (for your legitimate products & services) is to weave a credible STORY. I don't mean in a devious way. No.
What I mean is to DRAMATISE your promotions with a credible STORY that diffuses all possible objections in the mind of the prospect as to WHY your product or service will not deliver on its promises.
I recommend you do this. Because in sales, all other things being equal... the person with the best story wins! - 15224
Now listen: I'm NOT suggesting you cheat people into buying whatever you're selling. No way. But, like it or not, you can learn a LOT about the "art of selling" from grifters and con men.
Let me explain what I mean with a real life example: Back in 2003, 84-year-old George Greenhalgh sold a fake of a 3,300 year-old statue of the Egyptian Princess Amarna -- (the daughter of Pharoah Akenaten and Queen Nefertiti) -- to Bolton council for the "bargain" price of 440k. George's son, 47-year-old, Shaun Greenhalgh carved the statue in three-weeks in his shed. And the carving was good. Really good.
But, here's the important thing: What finally convinced Bolton council to snap up the piece for 440,000 pounds was what is known in the art world... as... provenance.
What's provenance? In a nutshell, it's the STORY behind the work-of-art (i.e., how it came to be in the hands of the current owner). That's what 84-year-old George was a master at - spinning a believable STORY as to how he happened to be in possession of such a rare piece of art. And the art experts "took their eye" off the art... because... the story was so credible.
They so desperately wanted to believe the story, they purchased fake pieces of art from the Greenhalgh's over and over again. And over the years, Shaun (the master craftsman) and his father George (the master story teller)... swindled the art world out of over 600k
What's the BIG lesson here? This: One particularly effective way to enhance the responsiveness of your sales promotions (for your legitimate products & services) is to weave a credible STORY. I don't mean in a devious way. No.
What I mean is to DRAMATISE your promotions with a credible STORY that diffuses all possible objections in the mind of the prospect as to WHY your product or service will not deliver on its promises.
I recommend you do this. Because in sales, all other things being equal... the person with the best story wins! - 15224
About the Author:
Michael Silk is a established expert in helping business entrepreneurs, consultants and coaches generate additional cash flow into their business. For a restricted time you can get a FREE copy of Michael's course, Advanced Internet Cash Flow Strategies. Just click on: http://www.CashFlow-Surge.com
