Google has its very own keyword research tool. To access this tool, click on the "Tools" link at the top of your screen. From there you will have two choices: If you already have full web site up and you are not wanting to start completely from scratch in figuring out all the keywords that are there, click on the "Site-Related Keywords" tab and then very simply enter the web address for one or more of the pages on your site. Google will search the site or sites and come up with a keyword list for you.
However, if you want to reach people with keywords that you know are not found on your web site, click the "Keyword Variations" tab and then enter one of your core keywords. Google will not only give you variations of that keyword, but if you Check the tiny box to the right marked "Use synonyms", it will also give you a host of related suggested themes. This is no fly-by-night little hack job either. Google's results are just the results you'd expect from a world-class search engine.
Some of the results found will be immediately relevant; others you may not necessarily have use for. But Google gives you a great variety to choose from still helping your Google AdWords management. You will not get the explicit numbers of searches for these terms on the system, but you will be able to see the relative amount of traffic they generate. To view this information, click on the "Show columns" dropdown menu and select "Keyword popularity".
The partially-shaded rectangles tell you how saturated with competitors each keyword is, along with the relative volume of searches each search term gets.
Another clever feature is "Global search volume trends," a month-by-month graphic of the average searches your term gets.
Very clever. And very helpful in Google AdWords management. You get variations that Overture couldn't give you and information about your competition that you can't get from any other free service. And it doesn't cost you a penny extra.
WORDTRACKER
If you were to use Overture's tool to find all of the searched-on variations of "learn German", every result it would list for would have those two words in it:
1,371 learn to speak german 916 learn german free 598 learn german online free 383 learn to speak german for free 108 learn to speak german online 100 german language learn online 73 learn swiss german 71 learn german software 69 learn german cd
But don't you think that there are people who want to learn German who will not use that exact phrase?
Sure are. There's also "study German" and even "study in Germany," not to mention the occasional guy who on a lark types in "learn Deutsch" or even "sprechen sie Deutsch."
The question is, how do you know what other possible keywords there are? Here is the answer to that questiion: Wordtracker's Wide Search.
Now let's say that you are bidding on keywords for cell phones. Simply go to Wordtracker, and you will get these suggested variations:
mobile phone nokia cellphone cellular phone ringtones wireless sony ericsson samsung sanyo motorola bluetooth accessories
If you will contemplate these results a bit, you may realize that the keywords that Wordtracker gave you could actually open up for you brand new markets that you may have never have considered. More than a few people have figured out after looking over keywords and traffic that they could make even more money selling accessories for Nokia phones than being just a reseller of the phones themselves. There are countless examples of these kinds of discoveries. That is the whole purpose of research in the first place. So remember to keep an open mind!
Wordtracker is not designed to give you click costs or profitability estimates. It's made to alert you to all of the possible directions you can take with your keywords. It does this by
showing you all the variations people have typed in over the last 60 days, and telling you the number of searches each one has had through Dogpile and Metacrawler.
You'll notice, of course, that other than including plurals along with singulars, this list doesn't give you any other spelling variations, like "cell" or "cell phone" or "cellular." You'll have to do those separately. - 15224
However, if you want to reach people with keywords that you know are not found on your web site, click the "Keyword Variations" tab and then enter one of your core keywords. Google will not only give you variations of that keyword, but if you Check the tiny box to the right marked "Use synonyms", it will also give you a host of related suggested themes. This is no fly-by-night little hack job either. Google's results are just the results you'd expect from a world-class search engine.
Some of the results found will be immediately relevant; others you may not necessarily have use for. But Google gives you a great variety to choose from still helping your Google AdWords management. You will not get the explicit numbers of searches for these terms on the system, but you will be able to see the relative amount of traffic they generate. To view this information, click on the "Show columns" dropdown menu and select "Keyword popularity".
The partially-shaded rectangles tell you how saturated with competitors each keyword is, along with the relative volume of searches each search term gets.
Another clever feature is "Global search volume trends," a month-by-month graphic of the average searches your term gets.
Very clever. And very helpful in Google AdWords management. You get variations that Overture couldn't give you and information about your competition that you can't get from any other free service. And it doesn't cost you a penny extra.
WORDTRACKER
If you were to use Overture's tool to find all of the searched-on variations of "learn German", every result it would list for would have those two words in it:
1,371 learn to speak german 916 learn german free 598 learn german online free 383 learn to speak german for free 108 learn to speak german online 100 german language learn online 73 learn swiss german 71 learn german software 69 learn german cd
But don't you think that there are people who want to learn German who will not use that exact phrase?
Sure are. There's also "study German" and even "study in Germany," not to mention the occasional guy who on a lark types in "learn Deutsch" or even "sprechen sie Deutsch."
The question is, how do you know what other possible keywords there are? Here is the answer to that questiion: Wordtracker's Wide Search.
Now let's say that you are bidding on keywords for cell phones. Simply go to Wordtracker, and you will get these suggested variations:
mobile phone nokia cellphone cellular phone ringtones wireless sony ericsson samsung sanyo motorola bluetooth accessories
If you will contemplate these results a bit, you may realize that the keywords that Wordtracker gave you could actually open up for you brand new markets that you may have never have considered. More than a few people have figured out after looking over keywords and traffic that they could make even more money selling accessories for Nokia phones than being just a reseller of the phones themselves. There are countless examples of these kinds of discoveries. That is the whole purpose of research in the first place. So remember to keep an open mind!
Wordtracker is not designed to give you click costs or profitability estimates. It's made to alert you to all of the possible directions you can take with your keywords. It does this by
showing you all the variations people have typed in over the last 60 days, and telling you the number of searches each one has had through Dogpile and Metacrawler.
You'll notice, of course, that other than including plurals along with singulars, this list doesn't give you any other spelling variations, like "cell" or "cell phone" or "cellular." You'll have to do those separately. - 15224
About the Author:
George Kristopher, a respected expert in Adwords Management, manages thousands of dollars worth of PPC advertising for multiple different businesses. Claim A Free Video on "The 4 Dirty Secrets Most PPC Management Companies Don't Want You To Know" at George's PPC Management site
